How to Rebrand Your Website: 5 Tips

By January 3, 2018 Branding, Business
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How to Rebrand Your Website: 5 Tips

If you follow our blog, you know the importance of staying relevant and keeping up-to-date with the latest business and website trends.

While there are number of changes you can make to your website, could your business page use a complete rebranding?

Keep reading to learn more about rebranding your website and how KooSwift can help.

Why Rebrand Your Website? 

If your business has had the same messaging, logo and website design for five or more years, it might be time for a redesign. As our culture advances and progresses, customers are savvy and need to be addressed differently; you don’t want your business to become stale. This is why it’s important to change the images and copy on your website.

Along with changing your message and logo designs, a rebrand and website redesign is a great opportunity to make your website more user friendly, easier to navigate, faster and more likely to receive increased web traffic.

5 Elements to Consider in a Website Rebrand

If you think you need to rebrand, here are five tips from Comply to keep in mind as you go through the process.

  • Choose a Domain Name that is Searchable

Current customers and prospects need to be able to find your website One you’ve selected the name, you’ll need to register your new name and decide on the hosting provider.

Check out this blog post about domain names to learn more details and tips to create one for success.

  • Consider Timing

Choose a time that will disrupt the least amount of people (off-peak hours) to launch your new website. DNS records require time to propagate throughout the Internet — from several hours to several days. Check your Google Analytics to figure out the best time to take your new site live.

  • Mention the Old Name with the New

If you have a name change, make sure to include the old name, along with your new name as a reference. You can put this on your homepage, in blog posts and news releases. You want loyal customers to know you’re still the company with which they previously worked.

  • Social Media Changes

Don’t forget about updating your social media channels. Change any images, profile pictures, links and handles you need to reflect your business website rebrand. Ideally you’ll make all these changes around the same time your new site goes live so your brand is consistent across the internet.

  • Update Employee Information

If needed, change employee email addresses, email signatures, business cards and more to reflect the change; update everything to show off your new look!

If your business is ready for a rebrand and redesign, contact KooSwift to learn how we can help assist your change. We offer a custom website design, web hosting, custom emails and more.

About KooSwift
KooSwift is an all-in-one service operator for the web. KooSwift not only provides great domain names, they can create top-level websites that are customizable for your brand. Whether you are a small business or a student looking to create an online portfolio, KooSwift has something for you. Visit our website today to learn more.

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