Small Businesses: How to Create an Effective Website

By January 23, 2018 February 16th, 2020 Branding, Business, Portfolio, Website

As a small business owner, you may be aware that you need a website. As we explained in our blog post, Small Businesses: Reasons Why Websites Are Important, “Customers are leaning heavily to only accessing information online and ignoring businesses that aren’t.”

Now that you know why you need a website, here are some essential necessities to include in your small business blog.

What Your Small Business Website Needs to be Effective

  1. A Clear Description of Who You Are
    If a potential customer comes upon your website, they shouldn’t have to work hard to figure out what your business does. Clearly state your name, a small biography of your business and any products you have on the home page.
  2. A Simple Web Address
    Like your description, your web address should be clear and easy to understand. For more on web addresses and domain name, check out our blog on this topic here.
  3. Contact Information on Every Page
    Include a phone number, email address and social media icons at the top of each page of your website. This will make it easy for customers to contact you for questions and comments; the easier it is for customers to contact you, the happier they will be.
  4. A Blog
    To get the most out of your website and increase SEO benefits, create a blog. Blogs are not only effective in helping your search engine results, but they also assert your status as an industry expert.
  5. Testimonials
    Not only are customers more likely to patron a company that has a website, they also trust the opinions of other customers. Honest words from others help make your products or services more relatable to potential customers.
  6. An Email Newsletter
    Email newsletters are a great way to stay in touch with customers and share information with them once or twice a month. They also allow you to include links to your blog articles and pages of your website you would like to promote.

Now that you know what it takes to build an effective small business website, it’s time to get going! KooSwift is happy to work with small business owners to build and create a website that is not only beneficial to the company, but to customers as well. Contact us today for more information.

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About KooSwift

KooSwift is an all-in-one service operator for the web. KooSwift not only provides great domain names, they can create top-level websites that are customizable for your brand. Whether you are a small business or a student looking to create an online portfolio, KooSwift has something for you. Visit our website today to learn more.